The Highlight™

Bluetooth tag tracker//Industrial Design//Manufacturing supervision//Product in-market

It can be hard to keep track of personal items while traveling. RandMcNally wanted to develop an unobtrusive, portable 'tag' that could easily attach to keychains and surfaces, and be tracked by a companion app.

Compass and coin-inspired mood boards informed the product design and visual direction.

3D model for production shows internal components (exploded view).

Final product in silver colorway attached to leather bag.

Final product in silver colorway attached to bicycle seat with reusable, double-stick adhesive.

Final product in white colorway attached to a keychain, displayed with companion tracking app.

Promotional video on Rand McNally's YouTube channel.